TASK 1 – Structure and Ownership of the Media Sector

There are many different types of sectors in the media industry these are all the ones within it below;

·       Broadcast television - The TV industry is mainly producing TV programs on big Commercial channels such as ITV, Channel 4 and & MTV. 

·       Radio - The radio sector and industry is for any companies or public service providers who are involved with the broadcast of radio stations

·       Film - The film industry is one of the main sectors of the media industry, which is purely focused on film and creating films.

·       Animation - Some animation industry include big names like, nickelodeon, Disney and cartoon network. It is the technique of making a drawing move by creating very similar drawings of it moving slow each step at a time, it therefor creates the illusion that it is moving. 

·       Advertising - Advertising sectors is involved with all the other media sector and is 

·       Corporate production - using film, CD-ROM or DVD formats for training, PR and sales.

·       Interactive media - web and Internet, off-line multimedia, electronic games and interactive TV.

·       Publishing sectors - publishing includes a wide range, with there being Newspapers, journalism, books. 

Tv Industry 

Private Broadcasting (Commercial)/Independents

Private broadcasting is funded primarily through advertising and by sponsorships, they have to be able to create a huge profit to be able to comply and impress the shareholders within the companies. An example of the private broadcasting company would be ITV, MTV etc. They aren’t run by government or taxes and also don’t have people paying for TV license where as the public broadcasting example would be BBC owned by the government. ITV only have media focuses in the TV Broadcasting sector, ITV have vertical integration by creative departments at the top following down into the itv studios and then broadcasted through the ITV channels, itv 2, itv 3. Shares among the ITV were the worst despite rising in profit, shareholders were 10p a share, which was a itself a 28% increase on last year’s payout. Itv have had a lot of merges and takeovers the years and have just joined in a merge, the earliest merge was between carlton and Granada in 1993. The most recent merge in the ITV studios was on the 19th August purchased UTV for £100m. ITV make their income from Tv programmes and merchandise from different TV programs they produce, as well as hosting the euros and the world cup every 2 years this then makes a huge income of money due to the tournaments being so huge. ITV have different product of diversity on their channels with all channels covering different show types and genres, they have a huge following through their soap programmes and reality as well as live TV shows including Jeremy Kyle. They even have programmes for music & sport. *ITV yearly profit is 466 million pounds which was an increase from the year before. ITV had to announce a huge slash of series to save money as their yearly profit would be below par a quote from an old news article read this;

'ITV, which has made no secret of its financial problems in recent months, faces substantial debts and has a pensions deficit.'  How they planned to reduce the financial problems they were suffering was to make huge and drastic cuts to save the company. ITV's organisational objectives are to make a huge income and also grow their TV shows which overall will grow their business and income annually. ITV have several competitors domestically including Channel 4, MTV, Channel 5. ITV have different target audience for the different channels and times some examples are itv 1 8-10pm adults, 7-9 am are for children before schools.

License & Franchise 

This an example of the different franchies all other the country including, yorkshire, tyneside and london. It shows that ITV is a domestic and how big of a TV company it is.


https://en.wikipedia.org/wiki/Category:ITV_franchisees

Board and Directors

Archie Norman - Chairman

Adam Crozier - Chief Executive

Ian Griffiths - Group Finance Director

Andy Haste - Senior Independent Director

John Ormerod - Non - executive Director

Roger Faxon - Non - executive Director

Sir Peter Bazalgette - Non - executive Director

Mary Harris - Non - executive Director

Anna Manz - Non - executive Director

This is all the directors involved at the ITV

http://ar2014.itvplc.com/governance/board-of-directors


* http://www.bbc.co.uk/news/business-35704466

Public Service Media

Public service media is media companies owned by the government and which are run for the public paid from the public and what they are paying for is the TV license. What they are paying for is no advertising adverts on that channel and for the channel to educate, inform and display different ways to help the audience watching. This TV channel is BBC, which is run to help and show unbiased views to the audience to improve democracy as well not run the TV channel for a profit. BBC have cross media diversification as they cover in lots of media aspect including radio, TV, internet pages, podcasts etc. BBC are a vertically integrated company as all their TV shows come from one company. BBC make their income from Tv programmes and merchandise from different TV programs they produce as well being run by the government people pay TV license which is then given to them from the government, as well as hosting the euros and the world cup every 2 years this then makes a huge income of money due to the tournaments being so huge. BBC have different product of diversity on their channels with all channels covering different show types and genres, they have a huge following through their soap programmes and reality as well as live TV shows including the One show. They even have programmes for music & sport as well have a huge following on their sport websites including BBC sport. BBC spends less than half its cash on programmes: Critics demand inquiry into 'staggering' waste as it's revealed £230,000 of licence fee money was spent on TEA. **Just £2.4billion of BBC's £5.1billion annual budget went on programmes. Organisational objectives for the BBC is to get people to continue to keep watching their programs and using their website therefor having people keep buying TV licensee for their company to be run by the government. BBC main competitors are Channel 4 who are on the public service in media and itv who are one of the biggest TV companies in the UK who are their main competitors when fighting out for all sort of deals including football rights. Customers are of course people in the UK who watch both itv and BBC so the BBC try recreate programs and win the most rights for people to watch their channel. 


This is a photo of all the programs and radio stations at BBC, as you can see they cover all types of genre and age groups,  from the CBBC to BBC parliament.

Directors Of BBC

This is a photo of all the board directors involved at the BBC 

http://www.bbc.co.uk/corporate2/insidethebbc/managementstructure/seniormanagement

** https://en.wikipedia.org/wiki/BBC

Multinationals/Conglomerates

Multinationals companies are companies that operate in several different countries across the world. They are massive companies with a huge income and wealth an example of this would be News Corporation. A conglomerate is a corporation that is made up of a lot of different businesses. The conglomerate holds the majority stake in all of its businesses that operate separately. Media conglomerate often own many different newspapers and TV Channels.  The biggest example of Conglomerates is News Corporation. They cover 3 different diversification in media including TV, Publishing, as well as posting papers on their websites. Television, Direct Broadcast Satellite Television, Publishing and Other. With such a wide variety of production and distribution companies within News Corporation such as Fox Filmed Entertainment, vertical integration is a major part of the mega-media conglomerate. This is written on their website as well them having horizontal integration they have multitude of companies in TV, radio and cyber industries. You can be apart of the share holders and you can make shares into the companies as they have a big say in the cooperation. The most recent mergers in the companies were between News Cooperation and Fox news. News Corporation get their sources of income from selling their products like newspaper and get people to read their articles on the web as well have big companies involved within the company including Fox they gain a percentage from FOX news income. ***The income of News cooperation with a revenue of $33 billion and yearly annual income of $1.179 billion. Scandals were accused in the industry which would have seriously reduce profit, popularity as well as jobs would have been lost. The scandal was actually in the UK which was the news of the world which was closed down due to the phone hacking scandal that was published all over the world. The names are said to include those of British victims of 11 September 2001 terror attacks which were involved in the hackings.  Organisational objectives for the News cooperation is to get people to continue to keep watching their programs and using their website therefor increasing their income with news cooperation being such a huge company having shares and deals with nearly the most important papers in the world. Licensee they would have would be having newspapers in different country therefor would need license to sell in that specific country.  The customers of News Cooperation are people who read their papers including The Sun or watch the news including Fox sports, they gain a huge following due to covering the most popular papers and TV shows in the US and Uk.

Below shows the product diversity the company has. As you can see it covers a wide range of news papers, Tv shows which is then covering every inch of news

Competitors for News Cooperation

Below shows a photo of all the rivals that the new corporation are fighting against, as you can see there is a lot. So they have to make sure they get the first scoop of news to report so that there business grows and gains more publicity.

http://www.nasdaq.com/symbol/nwsa/competitors


*** https://en.wikipedia.org/wiki/News_Corporation

Showreel

Interview Technique

Having taken part as an observer, interviewer and interviewee in today’s session, list the skills, personal qualities or previous experiences you have which would be of value to a potential employer?

My qualities I have are confidence, good communication, good terminology and energetic as well being eager and keen to learn.

List any concerns you may have about your management of any interview situation?

Nerves get the better of me.

Having watched or taken part in mock interviews, list the common weaknesses in an interviewee’s performance?

Preparing, stuttering of the words as well as allowing my nerves getting the better of me.

How could these be overcome?

By preparing interview technique as well as preparing for general questions they may ask and research into the media industry to find out how to get to your dream job.

List 8 key factors important to an employer in interviewing a potential employee.

1. Confidence

2. Preparation

3. Body language 

4. Terminology

5. Punctuality 

6. Appropriate dress code for the interview

7. Passion in the industry

8. Good work ethic

Documentary

https://onedrive.live.com/redir?resid=D10FAC41EBF3D2D1!174&authkey=!AOJQW5vi5SJ6Lr0&ithint=file%2cpptx

5.1 Understand the requirements of working to a brief

What is a brief? There are 7 different types of briefs (Contractual brief, Cooperative Brief, Formal Brief, Informal Brief, Tender Brief, Competition Brief and Cooperative Brief all these brief will be try to communicate across what the general idea or the objective of work to be done.  It will also demonstrate about some information of which the client has done before and what business there involved in.  It will then continue on to tell you how much the client wants for the job and the deadline date for the piece of work.  

Contractual brief is presented in a contract, which will be written as an agreement describing the roles and responsibilities that you and the media firm have agreed upon.  This format is very detailed and will explaining completely and clearly what you will be paid and what the deadline is but is hard to change after signed.


A Contractual Brief has its advantages as the Media Company will know and understand what the product is and how it should be created. Below is an example of what a contractual brief may actually look like, explaining what you have to do, what the deadlines is. 

Negotiated brief is when both sides have different views and idea about the work, the deadline and the money involved. But they have come to a decision by listening to each others ideas and agreeing with both sides happy with everyone’s overall ideas and views. The brief Is then created by discussing what should or should not be put in it as this brief is created this is good for the client to be able to put what they want to see in the brief.

Below i have a photo of the employees and the manager, discussing the contract which has been negotiated to try arrange and agreement between the two. This is a typical meeting of how they'd go with the manager and the employees discussing the issue at hand. 

Formal brief this is when the client may very clear views about what they want you to achieve of the project and describe in lots of detail formally what to do. The advantages of this brief would be the client gets what they want but the media firm is not fighting against another company for you.

Below is an example of a formal brief, displaying what the project is and how it will be worked append and delivered. They'd usually have the same concept and layout with the media firm not fighting another company for your signature.

Informal brief is when the client will not be acting professional and may even ring the media company to tell them his demands of working for their project instead of writing a piece of writing or letter. This is good for speed and to start the project quickly but this agreement isn’t written down in writing.

Below is an example of informal brief, used in an United States court. The layout is clear and understandable, its sets out in numbers to be able to follow the steps easy. 

Tender brief is when a client will publicise their brief and a media company will make a proposal to the client and this is when there could be more than one proposal from different companies. The client will then get the best choice to pick which is best for them for money, time etc.

This is an example of a tender brief. The tender brief is where a client publicly publishes that it wants something done, allow many businesses to come and pitch for a placement in the role he made public. The client then may use many of the business which came and pitched for the client. 

Cooperative brief this is when it involves more than one media firm conversing with another company to agree the brief or another example would be the client talking to more than one firm. This is good for sharing complicated jobs between different firms therefor having a written agreement so everyone knows what there roles are and when the deadline is etc.

below is an example if a cooperative brief. The brief requires 2 or more media companies to complete the project. They must work together for the the work to be completed, this is difficult as if they have a disagreement they'd have to split the project equally to boths best ability. 

Competition brief has similarities to the tender brief, this is when the media firm will be in a competition allowing several people to take part but one small detail would be the less detail in the brief and this therefor would produce many great ideas but this would then slow the project down due to so many ideas coming in making it difficult to choose.

Below is an example of a competition brief which is exampling the details of the competition and and what to do to win the competition, it also explains what the deadline date is. It's what all competition brief will roughly look like, some will have more colour and little words to attract the readers. 

Why is it important to stick to a brief is so that you meet the deadline set by the media company, by following a brief all the information involved in it will help you complete the project that the media company wanted you to therefor being able to make your project to a high standard. Completing the task to such a high standard will therefor put you in good contention of doing another project for this media company and then gaining awareness for other company’s wanting you to do work for them. You must pay attention to what the brief is, to make sure what you're doing correctly and to discuss with your client about the task in hand. Deadlines are important, so you need to know when the deadline is and how you know you will have the work completed in the that time period. Sometimes you may need to negotiate with the client about a possibly extension if you don't agree with the time period being given. Lastly you need to know whats been required from you to do this task.