Documentary

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5.1 Understand the requirements of working to a brief

What is a brief? There are 7 different types of briefs (Contractual brief, Cooperative Brief, Formal Brief, Informal Brief, Tender Brief, Competition Brief and Cooperative Brief all these brief will be try to communicate across what the general idea or the objective of work to be done.  It will also demonstrate about some information of which the client has done before and what business there involved in.  It will then continue on to tell you how much the client wants for the job and the deadline date for the piece of work.  

Contractual brief is presented in a contract, which will be written as an agreement describing the roles and responsibilities that you and the media firm have agreed upon.  This format is very detailed and will explaining completely and clearly what you will be paid and what the deadline is but is hard to change after signed.


A Contractual Brief has its advantages as the Media Company will know and understand what the product is and how it should be created. Below is an example of what a contractual brief may actually look like, explaining what you have to do, what the deadlines is. 

Negotiated brief is when both sides have different views and idea about the work, the deadline and the money involved. But they have come to a decision by listening to each others ideas and agreeing with both sides happy with everyone’s overall ideas and views. The brief Is then created by discussing what should or should not be put in it as this brief is created this is good for the client to be able to put what they want to see in the brief.

Below i have a photo of the employees and the manager, discussing the contract which has been negotiated to try arrange and agreement between the two. This is a typical meeting of how they'd go with the manager and the employees discussing the issue at hand. 

Formal brief this is when the client may very clear views about what they want you to achieve of the project and describe in lots of detail formally what to do. The advantages of this brief would be the client gets what they want but the media firm is not fighting against another company for you.

Below is an example of a formal brief, displaying what the project is and how it will be worked append and delivered. They'd usually have the same concept and layout with the media firm not fighting another company for your signature.

Informal brief is when the client will not be acting professional and may even ring the media company to tell them his demands of working for their project instead of writing a piece of writing or letter. This is good for speed and to start the project quickly but this agreement isn’t written down in writing.

Below is an example of informal brief, used in an United States court. The layout is clear and understandable, its sets out in numbers to be able to follow the steps easy. 

Tender brief is when a client will publicise their brief and a media company will make a proposal to the client and this is when there could be more than one proposal from different companies. The client will then get the best choice to pick which is best for them for money, time etc.

This is an example of a tender brief. The tender brief is where a client publicly publishes that it wants something done, allow many businesses to come and pitch for a placement in the role he made public. The client then may use many of the business which came and pitched for the client. 

Cooperative brief this is when it involves more than one media firm conversing with another company to agree the brief or another example would be the client talking to more than one firm. This is good for sharing complicated jobs between different firms therefor having a written agreement so everyone knows what there roles are and when the deadline is etc.

below is an example if a cooperative brief. The brief requires 2 or more media companies to complete the project. They must work together for the the work to be completed, this is difficult as if they have a disagreement they'd have to split the project equally to boths best ability. 

Competition brief has similarities to the tender brief, this is when the media firm will be in a competition allowing several people to take part but one small detail would be the less detail in the brief and this therefor would produce many great ideas but this would then slow the project down due to so many ideas coming in making it difficult to choose.

Below is an example of a competition brief which is exampling the details of the competition and and what to do to win the competition, it also explains what the deadline date is. It's what all competition brief will roughly look like, some will have more colour and little words to attract the readers. 

Why is it important to stick to a brief is so that you meet the deadline set by the media company, by following a brief all the information involved in it will help you complete the project that the media company wanted you to therefor being able to make your project to a high standard. Completing the task to such a high standard will therefor put you in good contention of doing another project for this media company and then gaining awareness for other company’s wanting you to do work for them. You must pay attention to what the brief is, to make sure what you're doing correctly and to discuss with your client about the task in hand. Deadlines are important, so you need to know when the deadline is and how you know you will have the work completed in the that time period. Sometimes you may need to negotiate with the client about a possibly extension if you don't agree with the time period being given. Lastly you need to know whats been required from you to do this task.

Social action and community media production

What is Social action media? Social action media is used as the main product to raise awareness of a certain subject. Social media often with the purpose of prompting action or change amongst its intended audience. Community media is produced and displayed within a community, which doesn’t look to gain money and focuses more on providing a service & help to the people within that community. Community media would be a group of people who would have the same beliefs and interests but also sharing experiences which would allow them to come together in an issue they strongly believe in, therefor this a key part of community media as they try to solve situations and problems. 

Social Action Media

Social action media is usually has zero profit and has the best intentions of trying to help the community, this form of media usually takes on questionable subjects as a way of prompt change. There are many subjects that are repeated and targeted in social action media which include: smoking, alcoholism, homeless, green peace, racism and many more. Many of these documentary/ films will be factual or dramatized. Factual films will show you the worst thing, which could happen, smoking causes death they will show you the death of someone who smokes; not all smokers die of their habit, show these events happening the film makers will want it to spark an interest in stopping smoking. On the other hand, filmmaker's may decide upon taking a more confrontational approach, by asking certain individuals about there use of smoking, drinking or drugs depending on the documentary main purpose.

The main purpose of social action media is to prompt change. This change can take place on a local, national and even an international level depending on the matter of subject an example of local could be reducing the percentage of homeless people in your area. The national could be reducing bullying all over the country and international could -be raising awareness for Ebola spreading into your country. The content of the film also changes depending on the extent. Local productions generally focus on causes relevant to the community. On the other hand, productions with a larger popularity usually approach much more dangerous subjects with the knowing that they will attract more attention. Productions on a national level will be subject to thorough planning as they are only targeting one country so need to be able to reach out to everyone in that country if they wish to have a worthwhile effect. To achieve this a certain level of marketing is required, which wouldn't be required if the production was only to be distributed on a small scale. Social media is the modern way to target your audience. YouTube is a good way to be able to get a message across to your audience effectively we know a huge example of this would be Kony (Invisible Children) Which got over 10 million views and was known all over the world within 3 days of the video being posted online.

Here is an example of International social action media a short clip from BBC news explain the death rate, what country effected, what do we do about it? How to cure it? And the presenter also explains that there will be a meeting from the World health association, which explains the crises and how it’s an international media.

Ebola Virus

The way the presenter speaks about on the news broadcast already sounds worrying and display an effect of real life, for example this is real and its not a film, so people will have to take lot of notice to what he is saying. It's a clear voice over of the video being captured in Nigeria as the BBC never sent any of their reports to africa during the outbreak due to the high risk and threat of them catching it. The words used within the first few seconds 'DEADILY' and the use of 'security' explaining it's a dangerous and life threating outbreak. The cameraman captured some footage from inside some of the ebola camps with people walking around in huge suits with mask allowing them not to catch the deadly disease. They then capture some interviews of people who are working to stop the illness and for them to explain whats happening and describing to the world that its getting out of control slowly, this will then impact the audience to be worried and to then find out more about whats happening in nigeria. No music was involved throughout the report due to it being unprofessional and adding such an effect when the presenters already adds the serious and real life effect to it. Creates an impact due to the audience there for being worried for their life, the BBC then wanted people to react in such away to show awareness and there for making sure that people are safe when flying to the africa nation in the summer of 2014. The audience then would show fear by searching about it online, tweeting about it, finding more about it to make sure that they're safe from the virus. 

The impact of social action media has been the subject of much analysis. Many people hold strong opinion that people are becoming very de-sensitised to the media allowing many films becoming unaffected. An example: anti smoking films shocked people in previous decades by displaying the insides of the human body, lungs of a smoker etc. But as people become more knowledgeable to Photoshop and image software and editing skills, they become more aware of how real some of these campaigns can be. However, some social action campaigns have demonstrated to be quite effective. KONY 2012 social action media is a prime example. When Jason Russell first posted this on YouTube he never quiet knew the response he would receive. Thousands and thousands of people on social media shared, retweeted, posted, liked and commented on this social media documentary encouraging people to watch it and get involved. Within 3 days the whole of the world knew about Kony and who he was, which eventually they stopped Joseph Kony and decreased the percentage of kids being taken from the rebel leader as the whole of the world came together even including the president of America Barrack Obama. This is evidence of the social media on a larger scale showing it can work to stop certain thief’s, crooks and any other types of criminals across the world with help from the internet.

Kony 2012, started of slow with lots of detail from the voiceover and in the background you can slowly hear music begin to start, music with such a tension and rise it adds suspense to the video for the audience to then get involved. Over 100 million people watched this video with it going live on every social media page including, facebook, tumblr, twitter everyone was talking about kony. The music adds such suspense it makes you want to stay and watch it until the very end, the use of colour and pictures and the certain types of video and how he video it makes the short documentary very exciting and interesting to learn about. How he has edited all the shots he has taken and also taking other different videos from youtube to make apart of his video to interact with all types of people. This video reached over 100 million views, it was trending worldwide on twitter for more than a day, allowing lots more people to tweet about it. It interacted with millions of people all other the world. They used lots of short interviews and showed lots of video they filmed in africa to show this is real life and they always referred to YOU to help them, they instantly interacted with the audience by saying we need YOUR help, YOU need to help us. The music of electronic music of 'i cant stop' was very good as it created an atmosphere and really made the audience listen, it wasn't blasted in your faced just played in the background as the tension got closer.  The director of kony 2012 created an impact with this with how it was presented, every believed in what he said by how he contacted the president of the United States, lots of people took notice of it, getting involved, buying things, tweeting about it, hopefully to there for stop KONY but they didn't know it was just a publicity stunt. With how it was presented it seemed so real and even the creator never thought it was get the attention it did, it was a great way to show how social action media has progressed over the years.

KONY 2012

Community Media

What is Community media? Community media is a group of people with the same interest and experiences. Community media is any form of media that is created and controlled by a community an example of this would be a radio station, which would promote local events and gatherings in that specific community.  Some radio stations invite participations to join in there discussions, which are about the community area.

Kane FM is a community radio station in Guilford, Surrey that targets a young audience and plays new and local urban artist of a way of promoting the artists.  It’s a none-profit radio station, which started in 1990s a pirate radio but then was officially given a radio license in 2004 but was only allowed a restricted air license for 28 days, which got the attention of over 25 countries across the world. The impact that this radio station has on the audience is displaying up and coming artist common and trying to help there career by getting people to listen to their music. This is impacting the audience due to the radio station focusing on any type of music from house to reggae there for influencing the audience to listen due to the wide range of music therefor improving there brand of audience to a higher view count.

The video was describing about what they love about Kane Fm and what the DJ's love about it. One of the Dj's actually told the camera about how they went to a Kane Fm event, really enjoyed it and loved how the staff and Dj's were so she wanted to give something back and ended up being a Dj for their radio. How this impacts the audience is by watching this it shows how anyone can be a dj or anyone can get involved with their company as they are the local radio station in Guilford, Surrey. It shows small clips from live acts in their studios with then interviews of their dj's discussing what they like about Kane Fm. They enjoy the fact they can play any music they like without the record producer telling them what to play and when, they enjoy expressing themselves by playing music they want for that day. They make an impact to the audience by showing them this is how our radio station is run, it may not be big or gain money but we have a laugh and anyone can come down and start gaining experience by djing for us.

Homework Group A and Group B - Due Friday 9th October

- Create a blog post explaining your skills and weaknesses and what you need to develop in order to complete this project. What points will you need to negotiate? What is missing from this brief?

Skills - Skills i posses are having a good work ethic and finishing work to highest standard possible and make sure that everything is 10/10 as i have traits of a perfectionist and everything needs to be quality work.  Computer skills i posses would allow me to make the website modern and more attractive due to having knowledge of the target audience. Weakness - I'm dyslexic so i struggle at understanding quickly as i will need to be explained things in a certain way. Meeting deadlines so i will need an extension for the deadline set as it takes a long time for to understand things.  What i need to develop in order to complete this project out of my weakness i feel i need to be explained in more detail as well an example of what i need to in the project. As well as being able to complete all the work for the original deadline even with the extension i need to negotiate

Kony Reaction 

The way the video was created started showing events over the world which had happened bringing people together, helping each other and showing that the human race can work together as a team. The video then continues you to tell you about what it is actually about which is stopping and catching kony. The video uses different ways to persuade the audience to help stop kony, it also shows how many people are involved in it. It’s make people want to be involved to try stop this man, it builds up the video until a unique point where one of the most powerful men in the world writes to the creator of the video to help them stop kony, this shows how this video has made this important to stop kony and how videos can get across the world so quickly for people to help. The music is important in video as it shows suspense and gives a real sense of what kind of mood the video is trying to vibe off, how it is film explains how serious the video actually is. The people involved throughout the video also display how the video is serious and this would encourage more people to find out what the video is about and who is kong? and the invisible children. The video made me want to get involved and find out more.

18/9/15


The purpose of Social action and community media

• To bring about local, nation or global change
• to change attitudes
• to raise awareness
• to create access to media production for non traditional groups
• to challenge dominant representations and agendas 
• to create or strengthen community ties
• to provide information
• to campaign ( work in an organised and active way towards goal)
• to change voting behaviour
• to infiltrate mainstream media
• to build relationships with subjects 

1.

Homelessness 

Which of the list of purposes apply?

To raise awareness and to show people the Local Change.

what is this media form trying to tell us/make us do?

Raise awareness of homelessness and to campaign ( work in an organised and active way towards goal) to help prevent homeless people become homeless and help them clean and wash and eat as well get them back on track to a working life with a house to stay in. 

what emotional techniques do you think they have used and why? 

To build relationships with subjects and to show anybody can be homeless, could be to do with domestic abuse or mental illnesses. To use people personal stories and shows that family and even kids were homeless and music. 

2.

Which of the list of purposes apply?

To change attitudes and raise awareness. 

what is this media form trying to tell us/make us do?

It's telling us to change our attitudes to towards foods and to help local shops struggling to give them a chance instead of going to one of the bring franchises which have the money to continue selling there food.  It's telling us not to be greedy.  

what emotional techniques do you think they have used and why? 

They showed how peoples life's can be destroyed, how people will have to pay for there houses and rent and wont be able to due to there own store shutting after 40 years. Showing how bigger stores will buy them out due to have the money to do this while people who have worked hard there whole life to be able to live. The music set the mood of the video and bought a real effect to and showed how somebody life's was exciting and now the music starts to fade and shows how the shop started so brightly and now has come to an end. 

3.

Which of the list of purposes apply?

to raise awareness & to change attitudes

what is this media form trying to tell us/make us do?

It's trying to raise awareness on bullying and abuse at home and how it effects people to change there life and run forcing them to become homeless connecting back to the first one, this is evidence of how some people may become homeless.

what emotional techniques do you think they have used and why? 

They used a teenager boys life which was completely normal, but at home and college he is getting bullied and abused. It then shows how nobody is there for him but his girlfriend and sometimes people don't even have that shows how people make commit suicide. Music and inner thoughts are good way to get people awareness.

4.

Which of the list of purposes apply?

what is this media form trying to tell us/make us do?

what emotional techniques do you think they have used and why?