18/9/15


The purpose of Social action and community media

• To bring about local, nation or global change
• to change attitudes
• to raise awareness
• to create access to media production for non traditional groups
• to challenge dominant representations and agendas 
• to create or strengthen community ties
• to provide information
• to campaign ( work in an organised and active way towards goal)
• to change voting behaviour
• to infiltrate mainstream media
• to build relationships with subjects 

1.

Homelessness 

Which of the list of purposes apply?

To raise awareness and to show people the Local Change.

what is this media form trying to tell us/make us do?

Raise awareness of homelessness and to campaign ( work in an organised and active way towards goal) to help prevent homeless people become homeless and help them clean and wash and eat as well get them back on track to a working life with a house to stay in. 

what emotional techniques do you think they have used and why? 

To build relationships with subjects and to show anybody can be homeless, could be to do with domestic abuse or mental illnesses. To use people personal stories and shows that family and even kids were homeless and music. 

2.

Which of the list of purposes apply?

To change attitudes and raise awareness. 

what is this media form trying to tell us/make us do?

It's telling us to change our attitudes to towards foods and to help local shops struggling to give them a chance instead of going to one of the bring franchises which have the money to continue selling there food.  It's telling us not to be greedy.  

what emotional techniques do you think they have used and why? 

They showed how peoples life's can be destroyed, how people will have to pay for there houses and rent and wont be able to due to there own store shutting after 40 years. Showing how bigger stores will buy them out due to have the money to do this while people who have worked hard there whole life to be able to live. The music set the mood of the video and bought a real effect to and showed how somebody life's was exciting and now the music starts to fade and shows how the shop started so brightly and now has come to an end. 

3.

Which of the list of purposes apply?

to raise awareness & to change attitudes

what is this media form trying to tell us/make us do?

It's trying to raise awareness on bullying and abuse at home and how it effects people to change there life and run forcing them to become homeless connecting back to the first one, this is evidence of how some people may become homeless.

what emotional techniques do you think they have used and why? 

They used a teenager boys life which was completely normal, but at home and college he is getting bullied and abused. It then shows how nobody is there for him but his girlfriend and sometimes people don't even have that shows how people make commit suicide. Music and inner thoughts are good way to get people awareness.

4.

Which of the list of purposes apply?

what is this media form trying to tell us/make us do?

what emotional techniques do you think they have used and why?